![]() We advise our clients to take a two-pronged approach with their Internet marketing plan. With that being said, even though having your company at the top of organic search results is the most desirable outcome, PPC is a very effective strategy while you wait for your web presence to be built. Your company’s website can climb to the top of organic search results when a good long-term marketing plan has been put into place. Stop paying for PPC management services you aren’t receiving.As we discuss on our organic SEO page, the majority of Internet users prefer to click on the first 10 organic search results. ![]() ![]() Or, if you’ve worked with the same PPC management company for years, and you’re still getting the same return on your investment, they could do better. If your current PPC agency started off great but now the results are lacking, your search campaigns are more than likely on autopilot. We test different variations in order to find out what works best for your account and unique business goals, helping you achieve the highest possible yield from your PPC ad spend. We know that the only way to run successful PPC campaigns long term is to consistently update them, tweaking the target audience to get more qualified traffic, changing geofences, adding negative keywords, and essentially making campaign adjustments at least weekly, but oftentimes, on a daily basis. While some PPC management agencies are quick to take your money, set up your Google Ads account, and let your campaigns run on autopilot, that’s not who we are as a PPC company.
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